Released on: September 12, 2007, 5:44 pm

Press Release Author: CASHAK.TV

Industry: Apparel & Fashion

Press Release Summary: The online fashion television show will produce a reality
series on the creation of Phoenix Fashion Week. CASHAK.TV will also provide
complete coverage of the event including interviews, behind the scenes footage and
the official runway show videos.

Press Release Body: Continuing its leadership role in the fashion industry CASHAK.TV
announces it will serve as "The Official Video Partner of Phoenix Fashion Week".
The fashion television show was the only major media outlet to cover Phoenix Fashion
Week at its debut in 2005. During the 2006 fashion week, the show continued its
support with market leading coverage. For 2007, CASHAK.TV takes an official part in
Phoenix's signature fashion event.

CASHAK.TV will set a new standard for fashion week coverage. The show is producing
a behind the scenes documentary on Phoenix Fashion Week. The series will give the
fashion public a rare and real look into the creation of an entire fashion week.
The series title, "How Phoenix Built a Fashion Week", reflects the community effort
to create this fashion week. CASHAK.TV will also broadcast interviews, behind the
scenes footage and other video content prior to the runway shows in November.

Three episodes of "How Phoenix Built a Fashion Week" are currently produced and
available for view on CASHAK.TV's website at http://cashak.tv/ Viewers will follow
Phoenix Fashion Week Director Brian Hill on a tour of The Mix Shops, the venue that
will host the event . The newest episodes feature interviews with key people in the
fashion week including the operations director, promotion staff, graphic designer,
workshop planner, etc.

In November, CASHAK.TV will provide the official Phoenix Fashion Week videos of the
runway shows. Using its trademark high-energy editing style, CASHAK.TV will create
engaging videos that are drastically different than footage seen from other fashion
weeks. The videos will be available immediately to a world-wide audience online.

CASHAK.TV will syndicate video content from Phoenix Fashion Week to other media
channels. The show will allow participants and fans of the fashion week to embed
their favorite video on web profiles and sites.

Phoenix Fashion Week awards CASHAK.TV the prestigious title of: "Official Video
Partner". In this role, the online fashion television show will set a new standing
for fashion week coverage. A global fashion audience can view the reality series,
interviews, behind the scenes footage, runway coverage and other videos from Phoenix
Fashion Week online at http://cashak.tv/


ABOUT PHOENIX FASHION WEEK
Phoenix Fashion Week is the leading high-fashion event in Arizona. This year the
fashion week will be held November 5th through the 8th at the Waterfront in
Scottsdale. "Bridging designers and buyers" is the credo of the well known fashion
event. Twenty high-end fashion designers and ten Arizona Boutiques will showcase
their lines on the Phoenix runways. Several designers will debut their collections
at Phoenix Fashion Week. A charity gala event featuring a celebrity fashion show
will start Phoenix Fashion Week on Monday, November 5th.


ABOUT CASHAK.TV
CASHAK.TV is a new online television show covering fashion for young, affluent and
trend setting women. The program features local, national and international
high-end designer fashion. Regular segments in CASHAK.TV include video fashion
spreads, fashion shows, street fashion, countdowns, interviews and backstage looks.

Christopher Cashak started CASHAK.TV after leaving, what he considered, the most
corrupt and dishonest magazine in the country. Mr. Cashak felt the fashion industry
deserved better than what current publications can offer.

CASHAK.TV is based out of the emerging fashion market of Phoenix, Arizona. The show
brings a new perspective to the industry from outside the traditional fashion hubs
of New York City and Los Angeles.

Unlike most publications, CASHAK.TV produces all of its content. It is typical for
magazines and other media in the fashion industry to use intern, student or amateur
labor to produce their videos, photos and articles. CASHAK.TV only utilizes
professional video, photo, model, hair and make-up talent. By only utilizing the
best, most knowledgeable and professional talent in the industry Christopher Cashak
has created a world-class fashion leader.

CASHAK.TV's advanced custom technology platform allows on demand viewing of any
video. The performance servers deliver a crystal clear and smooth video
presentation of the latest fashion styles and trends. "Fashion presented through
video is far more interesting and engaging than static images printed on a dead
tree," Christopher Cashak exclaimed.

Web Site: http://cashak.tv/

Contact Details: Karlee Kristoph, Public Relations Director
CASHAK.TV, a division of MetroShot LLC
Email: press@metroshot.com
Voice: +16025249071
Mailing address: 773 East Tyson Street, Suite 13 Chandler, Arizona 85225-4793